Abstract
Shared bicycles are sustainable and effective transportation tools in college campuses. Accordingly, this study aimed to assess the behavioral intention of college students toward bike-sharing as an environmentally friendly and social mode of travel. It applied the Theory of Planned Behavior framework to a bike-sharing context and explored the impact of perceived benefits and government policy on college students’ bike-sharing usage. A survey of 934 college students was conducted in Zhejiang province to test the proposed model, and 782 were valid. The findings pointed out that attitude, subjective norms, and perceived behavioral control have a significant and positive impact on college students’ intentions toward bike-sharing. Meanwhile, the empirical results revealed that perceived benefits and government policy were the important factors driving college students’ intention and behavior for bike-sharing usage. Moreover, the results ascertained that the intention was aligned with actual actions; eventually, some targeted managerial implications are presented. This study enhances the current understanding of the usage behavior of college students in bike-sharing and provides timely insights for government policymakers and enterprise operators to promote sustainable bike-sharing practices in China and other countries.
Highlights
As a promising new travel mode, bike-sharing has become increasingly popular all over the world in places, such as Australia, Netherlands, Singapore, Italy, and the United Kingdom
From the perspective of the extended Theory of Planned Behavior (TPB) model, the perceived benefits and government policy are explored as two new variables to investigate bike-sharing among college students in Zhejiang province, China
The findings pointed out three main theoretical implications: (1) attitude, perceived behavioral control, and subjective norms positively influence bike-sharing intention and behavior; (2) perceived benefits can enhance college students’ preferences for bikesharing; and (3) government policy significantly influences the use of bike-sharing by college students
Summary
As a promising new travel mode, bike-sharing has become increasingly popular all over the world in places, such as Australia, Netherlands, Singapore, Italy, and the United Kingdom. In China, bike-sharing has become the third largest mode of public transportation (Gu et al, 2019). Bike-sharing has become a popular travel option for many people including college students in China. The use of electric vehicles (EVs) is increasing, it is insufficient to deal with the challenges of Predicting College Students’ Bike-Sharing Intentions sustainability. Because of the characteristics of low-carbon and environmental protection, bike-sharing has been considered as the fourth largest means of transportation after cars, busses, and subways in China. It improves travel efficiency and provides a green and economic travel choice for college students
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