Abstract
Factors influencing alcohol use among young people were studied using a questionnaire administered in Oklahoma and Wisconsin to 257 single males and 358 single females between the ages of 17—24. Predictors were broken down into the sets of demographics, family, religion, peer behavioral standards, approval of deviance, value of love and pleasure, and sex role variables. It was hypothesized that the predictors for alcohol use in males would differ from that of females. Data were analyzed separately for both male and female subjects. The multiple regression analysis found that the blocks of demographics, religion, peer behavioral standards, and approval of deviance were positive predictors for the use of alcohol in both males and females. The blocks, value of love and pleasure, and sex role variables were not found to be predictors of alcohol use in both males and females. Block number two (family) was found to be a predictor for females use of alcohol but not for males.
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