Abstract
This article is a précis of the book Flicker: Your Brain on Movies (Zacks 2014). Flicker aims to introduce a broad readership to the psychology and neuroscience that underlies their experience in the movie theatre. The book's topics include including: emotional experience, adaptation from texts to films, memory and propaganda, movie violence, film editing, and brain stimulation. Cutting across the specific topics are a few broad themes: the evolution of the brain and mind, the role of automatically evoked responses in film viewing, and the role of behavioral and neural plasticity in everyday experience.
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