Abstract

BackgroundThe rising childhood obesity rate is a major public health challenge. The objective of this study is to examine key underlying mechanisms for peer-related social influence on preadolescents’ healthy eating behavior by including factors closely linked with the quality of preadolescents’ relationship with peers.MethodsA cross-sectional study was conducted in a convenience sample of 278 Lithuanian preadolescents, recruited from a public school. A questionnaire containing sociodemographic questions, questions about food intake, peer-related social norms of healthy eating, social self-efficacy, vegetable preference, need for peer approval and feeling of belonging were applied. Data was analyzed using structural equation modeling.ResultsThe results of the SEM showed that social self-efficacy predicts feeling of belonging to the peer group and need for peer approval. Feeling of belonging and need for peer approval predict actual intake of vegetables via injunctive norms of healthy eating. However, neither feeling of belonging nor need for peer approval predicted descriptive norms of healthy eating. Contrary to our expectations, descriptive norms were found to be unrelated with actual intake of vegetables, though vegetable preference predicted actual intake of vegetables. Vegetable preference was not predicted by injunctive or descriptive peers’ social norms of healthy eating.ConclusionsThe findings of this study offer insight for informing parents, teachers and for social norms marketing interventions by stressing the importance of social relations when the aim is to encourage healthy eating among preadolescents.

Highlights

  • IntroductionThe objective of this study is to examine key underlying mechanisms for peer-related social influence on preadolescents’ healthy eating behavior by including factors closely linked with the quality of preadolescents’ relationship with peers

  • The rising childhood obesity rate is a major public health challenge

  • Following peers’ social norms of eating might be related with modelling peers’ behavior since social norms can serve as environmental cues that regulate the intake of food [26], especially in those cases where individuals want to ally with a peer model, or perceive themselves to be similar to the model [27, 28]

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Summary

Introduction

The objective of this study is to examine key underlying mechanisms for peer-related social influence on preadolescents’ healthy eating behavior by including factors closely linked with the quality of preadolescents’ relationship with peers. It has been found that adolescents and their best friends exhibit similarities in healthy eating patterns [16], and peers’ approval and attitudes of food choice are significant predictors of eating behavior [17]. Children have been found to adjust their food intake under the influence of peers to model social eating behavior [29], and qualitative studies have indicated that adolescents consume food in order to fit in with peers [30] or due to peer pressure [31]. Adolescents have been reported to use food choices to create a desired image and to indicate their compliance with common friendship and peer norms [31]

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