Abstract
Today, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system. This study aimed to assess the pre-seed, seed and start-up business on the vegetable seller e-Commerce user in Bali Province. This study done on the e-Commerce platforms: Facebook, Instagram, Tokopedia, and Shopee that used by the vegetable seller e-Commerce user in Bali Province. There were 30 participants involved in this study. Qualitative descriptive analysis with simple data tabulation used to address the study aim. Results showed that the pre-seed business developed due to the owner’s hobby in the agricultural area and environmental factors that drove them to run an agribusiness. On the step of the seed business, the vegetable seller started the business according to their will. Most of the sellers still used social media-based e-commerce with a simple application module. They expect to develop a complete module system to run their e-Commerce based business in the future.
Highlights
Apriadi and Saputra (2017) stated that the classic problem in an agricultural field was the distribution chain
Apriadi and Saputra (2017) explained that to provide an agricultural product proper price, e-Commerce based-trading system in the agricultural field must be built. e-Commerce based-trading system was an alternative offered to the farmer to cut the long distribution chain by simplifying the promoting, publishing, and disseminating process
Nugraha and Wahyuhastuti (2017) stated the business activity trend of the internet user was encouraging the development of a start-up business
Summary
Apriadi and Saputra (2017) stated that the classic problem in an agricultural field was the distribution chain. The long distribution chain usually happens because of the domination of the seller (local collector agent, major collector agent, and exporter). This domination didn’t give any added value to the distributed product, but still taken the margin. Apriadi and Saputra (2017) explained that to provide an agricultural product proper price, e-Commerce based-trading system in the agricultural field must be built. E-Commerce based-trading system was an alternative offered to the farmer to cut the long distribution chain by simplifying the promoting, publishing, and disseminating process. Skill, innovation, and creativity which majorly presented by the young generation could be applied to build a start-up company
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