Abstract
Meninas em Campo has proved itself to be a highly successful proactive example of promoting gender equality through both discourse and praxis. It is a non-profit organisation located in Butantã, São Paulo which offers a space for 9–17-year-old girls to develop as footballers. The project is financed by Colégio Santa Cruz and supported by the University of São Paulo. Meninas em Campo is the largest grassroots socially motivated girls football project, outside of those of the big clubs. Meninas em Campo is symbolic in providing a blueprint for the development of girl’s football. This article suggests much more attention should go to the crucial formative years where generations of girls have been marginalized from formal channels.
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