Prank content creation and its implication on the Nigerian society: An exploratory study of Facebook prank videos

Abstract

This study examined the theme of "prank content creation and its implication on the Nigerian society". The study adopted a mixed research method where content analysis, in-depth interviews, and observation were used. Content analysis was used to study the content of prank videos online, while in-depth analysis was used to know the perceptions of social media users on online prank videos. The population of this study consisted of Facebook users and prank videos uploaded on Facebook. Findings of the study revealed that some of the existing online prank videos have adverse implications on society because they are capable of causing uproar or health complications on victims. Furthermore, it was also found that Facebook users perceived online prank videos as a source of entertainment; however, the majority of them revealed that they would not like to play pranks because of some of the repercussions associated with some pranks. Based on the findings of the study, it was recommended, among other things, that there is a need for a professional body that would regulate the conduct of content creators in Nigeria. Furthermore, there is a need for Nigerian content creators, especially pranksters, to be enlightened on media law and ethics.