PRAISE AS THE IMPLEMENTATION OF MANIPULATIVE TECHNOLOGY IN MEDICAL DISCOURSE

Abstract

The purpose of this article is to show the characteristics of praise as manifestations of positive manipulative tactics in the medical environment. The object of study is medical discourse, the subject is praise. Traditional methods of observation, component analysis and a descriptive method were used in the work. The result of the work is to identify illocutionary, perlocutionary and locutionary forces of praise as a speech act in a doctor-patient transaction. A description of extralinguistic factors that affect the effectiveness of the praises in the medical discourse is given. The language means of the manifestation of praise in its prototypical oral form are analyzed. The modal-regulative nature of its functioning is described from the point of view of the communicatively dominant physician. Conclusions. Praise in medical discourse represents the principles of charity and humanism. Its perlocutionary potential in the unequal institutional communication of the dyad physician-patient at different stages of treatment is quite high. The use of praise as a positive manipulative strategy in medical discourse has its own lexico-grammatical, syntactic and prosodic features. In our opinion, the study of ways to express support, endorsing in the process of communication of unequal partners (the lead and the slave) in the medical discourse is promising. Features of speech behavior of communicants in the dichotomy doctor-doctor, which takes into account the status characteristics of interlocutors and communication situations, also await their study. The results of the research can be applied in the study of medical discourse, in the course of deontology, linguoculturology, and also in the preparation of medical students for clinical practice.