Abstract
I can I BB, a debate talk show, seeks to discover the "most talkative people" in the world of Chinese discourse, those with distinctive perspectives and exceptional eloquence, in order to integrate a topic close to life and a fresh and diverse language style, thereby attracting the affection of a large number of youthful audiences. This paper examines the pragmatic principles reflected in the debate discourse of the I can I BB by beginning with pragmatics theory. Using the politeness principle of American philosopher Leech, this paper analyses I can I BB from the perspective of violation of the principle, and uses the actual corpus reported by the programme to analyse its specific reflection in the debate strategy.
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