PRAGMA-COMMUNICATIVE ASPECTS OF THE BORIS JOHNSONS’ FIRST SPEECH AS A PRIME MINISTER (JULY 24, 2019)

Abstract

The following work is devoted to the problem of the using techniques within the Boris Johnsons’ first speech as a Prime Minister of the UK, 07.24.19 to realize his speaker’s purposes. The given investigation is fulfilled with the help of several methods: method of simple calculation, discourse analysis method, method of immediate constituents, pure sampling and comparative method. The Boris Johnsons’ first speech as a Prime Minister of the UK is defined in the investigation as the political institutional discourse. It is assumed that Boris Johnsons uses different techniques of addressee influence with the orientation to the diverse audience. It is stressed that the technique choice greatly depends on the type of addressee: immediate communicator or potential communicator. The results of given research state that Boris Johnsons uses manipulative, argumentative, confronting, cooperative, storytelling as part of manipulative and calling to act techniques. It is pointed out that argumentative technique is realized in Boris Johnsons’ speech through the usage of the argumentative blocks of information appealing to real facts, universal and national values, as well as the usage of parallel constructions and emphatic sentences. The manipulative technique is stated to be realized with the help of deictic field manipulative mechanisms. The storytelling is defined as part of manipulative technique with its separation into heroes and enemies. The confronting technique within the first Boris Johnsons’ speech as a Prime Minister of the UK is assumed to be slight confrontation with some warning to the opponents of Brexit. The calling to act technique is realized through the series of appeals to act determined within the given investigation as the inner whole nation appeal to act, to change the life for better. It is stated that Boris Johnsons’ speech is also oriented to the people living and working in the UK, so it is normal he uses cooperative technique to influence them All the techniques within the first Boris Johnsons’ speech as a Prime Minister of the UK are known to be tactic acts of the strategic plans to influence audience. The results of given investigation presupposes perspective researches of the given techniques in details, as well as stylistic approach to the given material.