PRACTICING THE INTRAPRENEURSHIP: A CASE OF SERVICE-SECTOR FIRMS IN PAKISTAN

Abstract

Purpose-Purpose of this study was to identify the level of existence of intrapreneurship among the service sectors organizations in Pakistan. The study entailed evaluation of awareness among the organizations' members regarding the concept of intrapreneurship, the determinants of intrapreneurship in these organizations and the role of intrapreneurship in determining the profitability of those organizations. Existence and prospects of intrapreneurship among the Pakistani organizations were sought in the backdrop of increasing dynamism in business world that makes for them mandatory to become adaptive to new ideas, approaches and attitudes. Hence, fast and cost-effective innovation has become imperative for organizations that want to maintain their competitive advantage and leadership in the industry. Methodology/Sample- The study sample comprised of 15 large organizations selected randomly from five sectors: banking, telecommunication, insurance, restaurants and healthcare; 2-3 firms randomly selected from each sector. 100 questionnaires were distributed among 6-8 employees from the selected organizations. Return on the questionnaires was 66%. Findings- Results of the study provided an overall view of various service sector organizations' entrepreneurial ability and outlook and explored the impact of intrapreneurship on organizations' overall performance and employee motivation. Practical Implication- The study is believed to be useful in ascertaining adaptability of firms to foster and implement innovativeness in response to their changing external and internal environment and its impact on employee and organizational performance.