Abstract
I examine when and why a “safe” approach to visual design for Web pages is attractive to writers and writing teachers. I consider typical reasons for choosing a “safe” approach to designing the visual dimensions of Web pages, traditional sources in print graphics and writing for safe advice about visual design, and design challenges posed by issues of a Web design’s stability and navigation. I then turn to the fact that the additional media included in a Web site bring more design traditions into consideration. I discuss the differing concerns and aims that arise from visual design traditions that focus on prose graphics versus those that focus on theatrical graphics. Keeping these differences in mind, I end with a consideration of the forces shaping visual rhetoric on the Web.
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