Abstract
The availability of non-renewable resources has been steadily decreasing worldwide, while the demand for energy has been increasing at an exponential rate. To address this issue, firms globally have been making efforts to acquire knowledge and implement environmentally friendly practices to ensure their own sustainability and contribute to the well-being of society. The present study seeks to assess the influence of environmental knowledge, environmental consciousness, attitude, motivation, and subjective norm on the adoption of green behavior among persons employed in the manufacturing sector in Bangladesh, a developing nation. A questionnaire survey was conducted to collect data from a convenience sample of 262 people working in various manufacturing enterprises located around Bangladesh. The findings revealed a positive and substantial relationship between environmental knowledge, environmental consciousness, attitude, subjective norm, and employees' desire to engage in green activity. The findings also indicated that motivation did not have a statistically significant effect. The results of this study emphasize the crucial variables to consider while formulating forthcoming policies. Furthermore, this research serves as a foundation for future researchers to assess other industries and geographic locations in comparable circumstances, enabling them to make comparisons and pinpoint areas that may be enhanced.
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