Abstract
This article describes Dig Deep Farms & Produce, a food justice organisation and urban farm working to stimulate local economic development, create jobs, and improve the quality and accessibility of food in Ashland and Cherryland in California's Bay Area. Their practices are based on self-determined values although they take a flexible, anti-essentialist approach to foodie logics, which are prominent and problematic in the Bay Area. The case study then examines specific practices and strategies, as well as intersections with foodie logics, in three arenas – values determination, strategic partnerships, and foodways – that help to cultivate food justice and highlights key characteristics of food justice work: emphasising self-determination and working to fundamentally change the economic and social conditions of food apartheid.
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