PRACTICES OF FRESH FISH FARMERS ALONG THE SUPPLY CHAIN OF FISH FARMING OF KOLA-KISARAWE, TANZANIA

Abstract

Purpose: The study assessed the fresh fish farming process along the supply chain of Kola- Kisarawe, Tanzania. It further digs into understanding the contributions for conducting fresh fish farming in the context of preparation and construction of ponds, site location for farms, harvesting and packaging as well as marketing and distribution.
 Design/Methodology/Approach: A qualitative research design was adopted and data were drawn from 5 keys informant interviewees from five ponds who were selected by purposive sampling technique. Key informant interviews, documentary review and non-participant observation were used in data collection. Thematic data analysis strategy was adopted where by data gathered were analysed by content analysis using MAXQDA 2020 software.
 Findings: Findings showed that fresh fish farming is conducted through construction of ponds, site location, harvesting and packaging as well as marketing and distributions. Further, findings indicate that availability of fund, proper storage, handling and marketing to mention just a few are the processes for fresh fish farming.
 Research Limitation: The study focused on the practices of fresh fish farmers along the supply chain of fish farming.
 Practical implication: The study recommends stakeholders to participate actively on provision of capital, search for markets and build public awareness on contributions of fresh fish farming. These findings contribute to the existing knowledge in the sector, insist stakeholder’s participation with regards to improvement of fresh fish farming process.
 Social Implication: Clearing shortcomings in the sector will help in improving fish farmers and traders livelihood, country’s economy and employment in general.