Practices and Challenges of Corporate Social Responsibility (CSR) in the Hospitality Industry: The Case of First Level Hotels and Lodges in Gondar City, Ethiopia

Abstract

Now a day, hospitality industry establishments especially hotels and lodges are the major component and come up with in the business area in Corporate Social Responsibility (CSR) concept, the major concern of 21 century business enterprise. Tourism and hospitality industry as a business sector this study investigates the question of what are the employee oriented CSR practices in the first level hotels and lodges in Gondar city. To investigate and identify the issues a descriptive type of research was applied with a survey design. As far as the data collection instrument; close ended questionnaire were used to collect primary data. Concerning to the sampling technique, a sample of 133 employees were involved from each ten hotels and lodge that were selected based on simple random sampling method with the judgment of one year and above service year. For the interview all the ten first level hotels and lodges managers was contacted. The finding of the study revealed, the first level hotels and lodges in the Gondar city practice gender equality acceptance, the commitment to balance the private and professional life, the employees freedom to go freely in sick and maternity were the highly practiced area while; reward and proper salary system, secure job and promotion of work were less practiced issues to the employees. Based on the finding of the study constructive recommendations including involve in employee related CSR practices especially in the practice of competitive salary and reward system, secure job adjustments for the long term, health and safety for the employee are forwarded.