Abstract
The paper proposes a methodological approach for practice-based studies on sustainable consumption. The methodological proposal aims to overcome prescriptive models, seeking a deep understanding to support interventions that promote changes towards sustainable consumption. The proposal adopts phenomenology as a method and ethnography as a strategy. Interview-to-the-double, self-crossed confrontation and digital technologies are proposed for data collection, and phenomenological semiotics as a method of analysis. The increasing participation of the researcher and the techniques indicated for intervention situations are a contribution, because they allow to study a practice and cause its transformation.
Highlights
The issue of sustainability is increasingly present in people's daily lives, precisely because society is increasingly living in an unsustainable way
The reflections presented in the paper were motivated by the challenges highlighted: the unsustainable way of life in contemporary society; the need for effective changes in society to stop and reverse the situation of resource consumption beyond the planet's biocapacity; the role of consumption in this context; the need to deepen knowledge about consumer practices; and the need for intervention actions capable of making this change concrete with global effects
The methodological proposal aims to contribute to theoretical and practical studies, which support the actions of governments and society, in order to overcome the challenges identified
Summary
The issue of sustainability is increasingly present in people's daily lives, precisely because society is increasingly living in an unsustainable way. It is important to note that their breakdowns and variations are revealing, as they allow access to what is not visible in repetition (Gherardi, 2009c; Pimentel & Nogueira, 2018) These aspects justify the methodological proposal defended in the paper to overcome the proposition of prescriptive models and patterns that predominate in ABC approach, seeking to understand deeply consumption practices and to support intervention policies that promote social changes towards sustainable practices. Practice theory; modular innovation; loosely and tightly coupled linkages approach/concepts
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