Practice and analysis of hot marketing in the era of Internet communication

Abstract

With the advent of the Internet era, the improvement of users' self-awareness and the optimization of enterprise publicity ideas, hot marketing has become one of the important publicity means and ideas of enterprise marketing. How to do a good job in hot spot marketing scientifically and efficiently has become a topic that every relevant practitioner needs to study. By analyzing the specific cases of the industry, we can get the universal ideas and provide the work direction and ideas for practitioners.