Practical Problems Of Managing Corporate Identity Of Capital Structures In Poland

Abstract

The issue of managing corporate identity systems is currently widely discussed in the scientific literature. More and more often this knowledge is also put into practice in counselling projects within the field of integrated system of corporate identity. Far less space is devoted to this matter in the context of capital structures. In practice however, implementing coherent systems of corporate identity in case of capital structures causes more problems than in case of individual organizations. Capital structures are forms of organization which aim at reconciling two seemingly contrary objectives in modern economies: an increase resulting from globalization process and capital concentration, and expectation of flexibility, activity and capability of quick decision-making on the side of market participants. Their creation and functioning requires special or even unique competences resulting from the presence of many business entities in a group. Thus, there is a higher risk of making a mistake than in the case of managing an individual entity. The article concerns practical aspects of managing identity systems of capital structures in Poland and is the outcome of a few years of research over this issue.