Practical implications and future research directions for international sports management

Abstract

AbstractInternational sports management is a unique area of academic and practitioner interest, as it is an important part of the global economy. Sport is an international product and service that influences businesses on a global scale. While there is a lot of global media attention on sport in general, there is a gap in the literature on international sports management. The aim of this article is to discuss practical implications and future research directions for international sports management. Therefore, the purpose of this article is to integrate the international management and sports management areas of study. The role of entrepreneurial sports management in different countries is discussed, as it highlights the changes that have occurred in the global business environment. Different areas of international sports management (sports internationalization, sports entrepreneurship, sports branding, sport and corporate social responsibility, sports tourism, regional development of sport, sports marketing, and international action sports) are discussed in terms of practical implications and future research directions. This article demonstrates how businesses compete in the international marketplace and how there is a large potential for entrepreneurial international sport ventures. The major finding of this article is that international sports management is a unique area of study that deserves more attention. © 2011 Wiley Periodicals, Inc.