PRACTICAL ASPECTS OF INCREASING THE EFFICIENCY OF THE PRODUCTION STRATEGY OF INDUSTRIAL ENTERPRISES REGION

Abstract

The article shows that modern approaches to the management of production strategy at industrial enterprises should meet modern realities. The author's approach is presented, which includes consistent target elements of the production strategy, the stages of medium– and long-term plans are structured and justified, which makes it possible to improve the production strategy, and the authors proposes and justifies a new indicator - the production productivity index, which will help the industrial enterprises of the region to evaluate and plan their activities more effectively. Comparing the goals of a balanced scorecard with current and planned initiatives is becoming an important way to focus and align all structural divisions of an industrial enterprise. The production strategy of industrial enterprises is considered from the point of view of expediency and efficiency of using their own resources within the business environment to achieve their goals. The basis of this approach is the analysis of the production strategy, which includes four components that provide a competitive advantage: the goals and values of an industrial enterprise; resources and capabilities; structure and organizational abilities; competitive advantage in the industry environment. The authors propose a toolkit for improving the competitiveness of industrial enterprises, in which the performance indicators recorded in the strategic map of an industrial enterprise are used to calculate the index of industrial competence and the index of business activity. This approach makes it possible to build production more efficiently, taking into account competitive priorities, advanced production technologies, integrated information systems, innovative production processes, the implementation of which ensures the achievement of results.