Abstract
The main task of elections in a democratic state is not only to elect representatives of power, but also to ensure the legitimacy of newly elected persons and the political system as a whole. Today, elections are one of the most democratic ways for voters to freely express their opinion in matters of appointing the heads of legislative and executive bodies of power. Consequently, the most important and indispensable condition for a democratic system is free elections. Elections are designed to perform functions such as electing a new political elite, resolving conflicts, reflecting the interests and opinions of various peoples, social strata and groups of society, mobilizing the population to support party programs and social values, etc. PR-technologies occupy a special place in election campaigns. In this regard, the article examines PR-technologies used by parties in the 2020 parliamentary elections in Kyrgyzstan. The study covers the time period from September 4 to October 3, 2020. As part of the study, a linguistic analysis of information posted on the official websites and social pages of parties, media reports and reports of relevant organizations was carried out. Based on the results of the study, a number of practical recommendations have been developed that must be taken into account during the next parliamentary and presidential elections.
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