Abstract
Tourism is an indispensable segment of economic development, especially in nowadays time of crisis. More precisely, Croatian media have been broadcasting with increasing frequency great expectations from the coming travel and tourism high season, which is expected to provide enough income to save the state budget. This paper will therefore deal with the travel and tourism industry and the position of the Croatian tourism product. In this connection, the aim of the research will be to identify any adverse reasons affecting the position of the tourism product. In line with this aim, task will be to investigate and analyze whether diplomacy has been familiar with the Strategy and Master plan of Croatian tourism till 2020. Based on the author's research, diplomacy should be, among other factors, an important factor in making it easier for foreign visitors to select Croatian destinations for their summer holidays. The main hypothesis of this paper is therefore a significant need for much stronger engagement of diplomacy in the promotion of the many advantages their own country offers in relation to others.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
