Abstract
Immersive storytelling in journalism has faced disillusionment due to low audience adoption despite initial high expectations. Drawing from media innovation theories, this essay argues that to progress to wide audience adoption, immersive storytelling should align with audience expectations, clearly demonstrate its added value, and create experiences deemed meaningful by the audience. Adopting a connection-strengthening audience focus is proposed to aid in bridging the gap between journalists' intentions and audience perceptions. Two studies are presented to illustrate the added value of taking on such a connection-strengthening audience perspective. Future research should focus on collaborative efforts between academia and industry to design immersive experiences that strengthen the audience relationship.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
