Abstract

Medium and small businesses in Rivers State, Nigeria, had their power consumption and productivity analysed in this research. Power supply indicators are used as explanatory factors in the models, whereas performance indices are used as dependent variables. Three research questions and hypotheses were developed by the researcher to get the necessary information from the respondents. The study was then carried out based on these. For this study, researchers opted for a survey approach. The majority of the data came from surveys that were both well-structured and selected using Cochrane sampling methods. The data was analysed using the discrete response approach and the logistic model. Results showed that SMEs' storage of goods, productivity, and revenue were all negatively impacted by the short duration of the public power supply. Therefore, in order to boost productivity, profitability, and job creation in the state of Rivers, the research suggests that more electric power should be directed to the industrial region of Port Harcourt, particularly during the day.

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