Abstract
Objective: The development of tourism is one the main objectives of managers seeking a greater competitive advantage for destinations. To achieve this objective, the political-institutional structure related to public and private organizations involved in the Brazilian scenario of tourism activities deliberately operate in the format of Regional Tourism Organizations—RTOs, which started in 2004. In this context, the aim of this study arose, which is to analyze the power relations of Regional Tourism Organizations of tourist regions. Design/Methodology: This research adopted a qualitative and quantitative approach, with data collection through documents, laws, reports and information about the RTOs and questionnaires in forms applied to 27 representatives of the public sector, 14 representatives of private sector and six representatives of the third sector, from a total population of 89 active members of the Regional Tourism Organizations: Costa Verde e Mar (state of Santa Catarina), Hortênsias (state of Rio Grande do Sul), and Costa das Dunas (state of Rio Grande do Norte). During the application of the forms, interviews were carried out, totaling 47 interviews with members of the RTOs. Quantitative analyses were generated by mean, mode, absolute and relative frequencies, multiple responses and dispersion graph, with the use of descriptive analyses. The qualitative analyses involving documents were descriptive, and those involving oral information were carried out using analysis of content of Bardin (1977). The different methods that were used in an interrelated manner and helped in the analysis of the data coming from the application of forms (quantitative), official documents (laws/decrees, regulations and statutes), and interviews with actors of the regional tourism organizations (qualitative), enabled the measurement of the effectiveness of the process of management of RTOs in relation to the dimension Power Relationship and the variables analyzed Representativeness, Harmony, Trust and Decision-Making Power. Results: As a result, it was seen that the regional tourism organizations of the tourist regions operate in an effective manner in the public or private sectors and that they involve the management of shared practices by the regional tourism organizations in the destinations studied in terms of representativeness, harmony, trust and decision-making power. Novelty/Value: This research theoretically deepened for the academy the theme of regional governance and power relationship between public and private actors in tourism who are important for the competitive performance of a tourist destination. It also analyzes how the management and governance of regional tourism organizations behaves in terms of power relationships.
Highlights
Regional organization is a form of policy that brings together actors from the public and private sectors and from the third sector, who work together to maximize resolutions in a cooperative manner for the development of the region and to minimize actions that do not meet the desires and wishes of its actors and civil society [1]
The results were obtained through the application of questionnaires with public and private actors, effective members of regional tourism organizations of the tourist regions of Costa Verde e Mar (Santa Catarina), Tourist Region of Hortênsias (Rio Grande do Sul) and Costa das Dunas Tourism Center (Rio Grande do Norte), located in Brazil
The tourist regions of this research were selected based on certain factors: (1) the regions are consolidated in the tourism scenario at local, regional, national and international levels; (2) the regions have formally constituted Regional Tourism Organizations (RTOs), according to the Brazilian Ministry of Tourism; (3) the regions are important in terms of tourism for their respective states; (4) the regions can be analyzed in a number of ways that make it possible to understand RTOs; (5) the regions have data that can contribute to the characterization of RTOs
Summary
Regional organization is a form of policy that brings together actors from the public and private sectors and from the third sector, who work together to maximize resolutions in a cooperative manner for the development of the region and to minimize actions that do not meet the desires and wishes of its actors and civil society [1]. Regional tourism organization refers to the interaction between tourism and governance, which is referred to by Oliveira [5] as a relationship that occurs between a set of actors who are engaged in planning, managing and controlling the tourism activity In this context, this article presents the theme of regional tourism organization as a central issue, making possible to understand the existing power relations among its actors, focusing on three regional tourism organizations in Brazil—Costa Verde e Mar—CVM (in Santa Catarina), Hortênsias—RT (in Rio Grande do Sul) and Costa das Dunas—PCD (Rio Grande do Norte). This study made it possible to—analyze the power relations between the actors of the regional tourism organizations of the Brazilian tourist regions
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