Abstract
This paper aims at exploring and discussing how powerfully McDonald’s ‘Happy Meal’ contributes to globalization of American culture and value in ‘alliance’ with representation and hence ideology in the American animation industry. In particular, as a critical linguistic research, the paper focuses on investigating intertextual and ideological meaning constructions in American animation andMcDonald’s promotional discourse for HappyMeal. The discussion will be mainly based on social semiotic analysis and intertextual/interdiscursive analysis of American animations and McDonald’s global HappyMeal promotional leaflets, focusing on construction of socio-cultural values and identities of America and McDonald’s.
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