Abstract
In the modern-day technology of facts eruption and the age of media, advertisement performs a vital role in converting the behavior and mindset of purchasers toward the product shown in advertisement. It not only changes the manner of product consumed. It alters the mindset with which they study the product. This paper explores effect of women's buying behavior toward apparel and products. A questionnaire consisting of 13 questions was floated in a single state, i.e. Uttar Pradesh, and with 353 responses, it could be said that advertising has significant impact on the acquisition choice of women.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
