Abstract
Power can be thought of as the capacity to produce effects, consciously and unconsciously intended, on the behaviour and feelings of others. Power motivation arises when an individual experiences a need that can only be fulfilled by inducing appropriate behaviour in others. Ideals of service are an important means for taming or socializing power, rendering it more acceptable. This often means that a drive for power is marked by talk of duty and responsibility. The ranks of teachers, psychologists, clergymen, journalists, and urban planners contain above average numbers of people with a high power motivation. It can be hard to distinguish legitimate and necessary leadership from coercion and domination, for the latter may not be perceived as such by followers. People vary enormously in the degree to which they are prepared to challenge existing structures and norms to gain power, and they vary in their response to the attainment of power. The mere status of their position may be sufficient for some: power is not vigorously or selfishly exercised, nor is it conspicuously displayed. There may be present a fear of power, i.e., a fear of abusing it, which is defended against by maintaining that power is not one's own but a gift of grace to be used for the benefit of others. Charismatic or messianic leaders often make this claim. They are able to enhance the self-esteem of followers by providing a potent object of identification, and they lead by making their followers feel powerful rather than by commanding them. Identifying with any winner or hero, whether sporting, religious, or political, provides a vicarious experience of power. The need for power, therefore, is not only about a drive to influence others. Alcohol consumption induces a feeling of power. For those frustrated in their hopes of gaining real power, it offers a substitute, as do sex and violent behaviour. A drive for personalized power may be accompanied by high alcohol consumption, low inhibition of impulses, and, more so than socialized power, it has a present orientation, a moment-by-moment quality that has to be constantly reaffirmed. Gambling offers opportunities to impress and to win in the short run. A socialized power drive is characterized by low alcohol consumption and high inhibition, and may be advertized by dietary and sexual asceticism.
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