Abstract

This study examined the strategies employed by the main character in the Hancock movie named John Hancock to attack his interlocutors’ face, the way the recipients responded to his impoliteness, and how he used impoliteness to exercise his power. By using content analysis to draw inferences from utterances in the movie transcript, the study found that positive impoliteness is the most frequent strategy used by Hancock due to its abusive nature and withhold impoliteness is the least used due to its unlikeliness to damage the interlocutor’s face. Also, the study found that the recipients use all strategies to respond to Hancock’s impoliteness, except abrogation and dismissing. At the same time, apart from Hancock’s use of impoliteness to exercise power, such as to appear as superior, to get power over actions, and to dominate the conversation as Beebe (1995) noted, this study found that silence is also a way to exercise power to maintain control of undesired situations. The finding adds substantially to our understanding that silence as an impoliteness strategy might also serve the purpose of exercising power. This, of course, is open to debate and further research may verify or contradict this claim.

Highlights

  • The concept of politeness strategy emphasizes the importance of someone respecting other people‟s faces during communication

  • This study found that Hancock used Culpeper‟s five types of impoliteness strategies

  • Hancock’s impoliteness and the exercise of power the researchers described how impoliteness serves the purposes of exercising power

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Summary

Introduction

The concept of politeness strategy emphasizes the importance of someone respecting other people‟s faces during communication. Brown and Levinson (1987) do not claim that rudeness and impoliteness the same or different, Culpeper (2008) argues rudeness is different from impoliteness in the sense that rudeness is unintentional while impoliteness is intentional. This distinction motivates Culpeper to put forth the impoliteness theory. BORI occurs when someone attacks the recipient‟s face directly, clearly, and unambiguously. NI occurs when the speaker damages the recipient‟s negative face by frightening, threatening, associating with negative things, or blocking physically or linguistically. As for WP, it occurs when someone fails to perform the expected politeness (Culpeper & Hardaker, 2017)

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