Abstract

This article provides a framing analysis of mainstream press coverage of poverty (offline and online) in Canada and the UK, and compares mainstream news coverage to coverage on alternative news sites. The research questions the extent to which, and how, coverage of children and immigrants presents contemporary constructions of the ‘deserving’ and ‘undeserving poor’. It is argued that rationalizing and individualizing frames dominate coverage of poverty and immigration. The author suggests that the significance of the dominance of these frames is their ability to privilege and embed market-based approaches to poverty and immigration. An analysis of alternative news content reveals the extent to which social justice frames, the very frames that counter market-based approaches, are absent from mainstream news coverage. Overall, these results indicate that challenging problematic representations and approaches to poverty will require changing representations, an expansion of coverage that runs counter to news norms, and structural investments.

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