Abstract

The visit of the favela or slum into a tourist destination is seen as a part of the so-called reality tours phenomenon and of the global circulation of the favela as a trademark. Tourist behaviour involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit. Examples are the favelas in Brazil, the township of South Africa, the slum in India that have led to different definitions of “slum tourism”, “poor-poor tourism”, “reality tourism”. Web heavily affect today most of the online activities and their effect on tourism is obviously rather important. The aim of the chapter is to discuss about slum tourism definitions. At the same time, taking Reality Tours and Travel - a wholesaler slum websites - as a case, this study attempts to explore issues of the quality of strategic choices on the web. Considering that the content of web site includes a wide variety of technologies, is important that website offer also interactivity with e-tourists. Through the results of the study, it is possible to gain knowledge of the slum e-tourism.

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