Abstract
The emphasis on poultry welfare has changed dramatically over the past 2 to 3 decades, and as a result, the quality of life of broilers, laying hens, and turkeys has improved. However, some changes may come with unintended consequences. This paper is meant to review two such areas—one in which the direction of the consumer push for a specific change is not completely supported by the scientific literature, and the second in which environmental and economic factors may suffer as a result of the changes. Such areas of change may arise in industry challenges in the future. Perhaps using a balanced approach when considering factors where bird welfare and environmental costs collide—in conjunction with allowing consumers choice over the products they purchase—could offer the industry a more sustainable direction for the future.
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