Potentials of using social media to infer the longitudinal travel behavior: A sequential model-based clustering method

Abstract

This study explores the possibility of employing social media data to infer the longitudinal travel behavior. The geo-tagged social media data show some unique features including location-aggregated features, distance-separated features, and Gaussian distributed features. Compared to conventional household travel survey, social media data is less expensive, easier to obtain and the most importantly can monitor the individual’s longitudinal travel behavior features over a much longer observation period. This paper proposes a sequential model-based clustering method to group the high-resolution Twitter locations and extract the Twitter displacements. Further, this study details the unique features of displacements extracted from Twitter including the demographics of Twitter user, as well as the advantages and limitations. The results are even compared with those from traditional household travel survey, showing promises in using displacement distribution, length, duration and start time to infer individual’s travel behavior. On this basis, one can also see the potential of employing social media to infer longitudinal travel behavior, as well as a large quantity of short-distance Twitter displacements. The results will supplement the traditional travel survey and support travel behavior modeling in a metropolitan area.