Abstract
Due to its landscape peculiarities the Lower Neretva region stands out as a unique area on the Croatian coast. The main objective of this paper was to investigate what potential forms of tourism are suitable for development and further investment. It also aimed to show applicability of ArcGIS computer software in the function of tourism development. An online survey was conducted, with the main purpose to examine the opinions and attitudes of the local people about the current state and development potential of tourism in this region. The purpose of this research is to create the vision for future tourism development in the Lower Neretva region, as well as the recommendations that can serve in determining existing and future spatial planning documents.
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