Potentials of community-based tourism in transformations towards green economies after the 2008 Wenchuan earthquake in West China

Abstract

This study investigates the contrasting sceneries of community-based tourism after the 2008 Wenchuan earthquake and focuses on the potentials of tourism in transformations towards green economies. How are tourism and environment linked in a sustainable relationship? And how can potentials of community-based tourism be directed in transformations towards green economies? A qualitative research design is used to examine contrasting sceneries and specific green elements of community-based tourism in a Qiang people's fortress village in Mao County, Sichuan Province, West China and further discuss how tourism can be compatible with human wellbeing through demonstrating a commitment to sustainable development. The study argues that potential economic, social and environmental costs of tourism need to be considered when evaluating the loss of community benefits toward sustainability. The green elements suggest the potential of community-based tourism in transformations towards green economies, involving green agricultural, green building, and green energy, green governance, green service and green consumption. This study will contribute to the debate about the relationship between tourism and environment sustainability in the green economies, as well as the critique of what can be learned for community development from green tourism in mountainous regions after the inevitable natural disasters.