Abstract
The main goal of this article is to demonstrate the potentials and limitations of mobile eye tracking (MET) in visitor studies and other social science research. We provide empirical examples of MET research in the context of a comparative study of two exhibitions at two museums in Germany. The article underlines the potentials of MET in combination with other methods and in comparison with conventional forms of observation and interviewing. On the basis of our case material we provide recommendations for social scientists who consider integrating mobile eye-tracking in their field research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
