Abstract
Design management and innovation give companies competitive advantages. In this scenario, the involvement of employees for generation of innovation is an important factor to be developed within the organization. Therefore, this research aims to identify the potentialities of employees from Sales and Technical Assistance areas for the innovation process. These remote teams work outside the organization in touch with the market and know the necessities of the market and consumers. This survey of the potential is motivated by the possibility of integration of employees who work in the field to participate and get involved with innovation in the organization. The research was conducted through a bibliographical research and application in a case study in a construction consumer goods company, based on design management and human centered design. The case study is divided in two steps: mapping and diagnosis, to easily collect information. As a result, in this paper, we will demonstrate the requirements and potential correlation of these teams that allow the creation of an innovation process focused on the routine and life of these employees. Keywords: design management, innovation, remote teams, employee.
Highlights
Nowadays, companies are seeking for ways to differentiate themselves in the market, either through their products, services or new processes
The way the employees deal with their time during a work day was searched, in function of the dynamism from the activities, time must be well managed by those professionals, and otherwise they cannot finish the assignment
According to Gimeno (2000), design can be classified as an intangible value of innovation, because from the basic and applied investigations you get the new ideas that can become new products, services and processes
Summary
Companies are seeking for ways to differentiate themselves in the market, either through their products, services or new processes This differentiation gives the companies more competitive advantages and bigger value delivered to the client. In this sense, the innovation has become a central element for the construction of the value, and it can be obtained in the organizations through the design management extended in all their departments and activities. According to Gimeno (2000), from a strategic point of view, both innovation and design are essential elements for an organization to achieve competitiveness. These are the results of the internal and external exploration of the resources of a company. The potential of the design management for the generation innovation is not based only on the relation between the market, the company and the product, and on the internal capacity of the company to manage their different areas in order to promote collaboration and creativity
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