Abstract
Cross-cultural communication has many potential risks which occur due to errors in different spheres. In construction, interaction errors are dangerous as they can lead to serious undesirable consequences. Although there are many theoretical works on cross-cultural communication, the practical application of this knowledge is often difficult. This research is aimed to fill this gap by examining a case study with subsequent analysis of the mistakes made, evaluation of potential risks, and recommendations aimed at eliminating or at least reducing such risks. The study revealed that predominantly several errors are committed simultaneously, and by both parties on three levels: non-verbal, verbal communication, and in general behaviour. The findings indicate that possible risks can be significantly reduced or completely eliminated provided that the parties are able to competently navigate the situation. The suggested approach to studying cross-cultural communication can help people enhance the quality of interaction both in professional and interpersonal spheres.
Highlights
Humans constantly interact, and with the growth of globalization our interaction becomes more and more cross-cultural
Many works on cross-cultural communication, after the presentation of the theory, offer so-called “critical incidents”, i.e., confusing situations in communication, for discussion [1, 2], yet those incidents are often either invented by the author or are not quite realistic, which does not bring all the expected benefits to the students and readers
The analysis of critical incidents and potential risks is grounded in the theoretical basis generally accepted in cross-cultural communication, mainly the classifications of cultures by E
Summary
With the growth of globalization our interaction becomes more and more cross-cultural. In such situations, people do not have the opportunity to complete a full course and thoroughly study all theoretical issues
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