Potential for Rural Tourism Development around Hluhluwe iMfolozi Park, South Africa: A Local Community Perspective

Abstract

Rural development remains critical in developing countries, particularly in those with large rural communities with little economic activity, such as South Africa. Rural tourism is becoming increasingly popular as an alternative to urban tourism. This study aimed at assessing the potential of rural tourism in the communities around Hluhluwe iMfolozi Park (HiP), which is situated in the KwaZulu-Natal province of South Africa. It adopted a qualitative research method that hinges on the explorative and interpretive paradigms and applied a purposive sampling method for data collection. Focus group discussions were conducted with the study participants. Content analysis was used to analyse the collected data. HiP and the surrounding communities have significant potential for rural tourism development due to the natural beauty, rich wildlife species, and major cultural and historical features that exist in this area and can attract many tourists. However, the local communities’ human capital development remains a challenge to be surmounted. The study recommends a gradual process of knowledge and skills development in the local communities to support the business side of rural tourism development and offerings.