Abstract
Cam Ha, Hoi An considered the “capital” of kumquats in the Central region with unique artistic shapes of kumquat trees by leading artisans of Cam Ha ornamental kumquats. Cam Ha kumquat trees have brought a significant source of income to local people and contributed to making the scent of Vietnamese spring days even more brilliant. The article examines the potential for developing individual startup business models on the basis of some typical examples of implementing the Kumquat startup model in Cam Ha - Hoi An. Besides, the article also mentions the difficulties for the startup model of trading products from Cam Ha Kumquat and proposes solutions to develop the startup business model from Kumquat in Cam Ha - Hoi An.
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