Abstract
ABSTRACT Although there are various preferences for color, the city color planning in South Korea is dominated by the government, and the city color preferences of residents are considered to a less extent. Therefore, it results in a question of how to accommodate the diversity of individual preferences. This study took Busan City as an example, using the data collected by the questionnaire survey, first through the chi-square test and nonlinear canonical correlation analysis model to analyze individual attribute factors that distinguish the diversity of city color preferences. It was found that age significantly impacted city color preference, followed by occupation, residential type, educational background, residential location, sex, and monthly income. Regarding the three elements of color, the most significant differences in city color preference were chroma and hue, with slight differences in value preference. Finally, the results were compared with city color guideline to identify the potential conflicts. The findings can provide some recommendations for bottom-up city color planning, and be applied in architectural design and urban regeneration.
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