Potential and Challenges in Adapting Green Behavior Towards Energy-Efficient Educational Building (Case Study: i-CELL FTUI)

Abstract

Abstract The amount of energy consumption in the building sector has led to the concept of green buildings. This concept is more familiar with focusing on technical aspects, where, in fact, the factor that causes the amount of energy consumption comes from the human factor. This paper aims to examine green behavior in the consumption of electrical energy in green buildings. The case study used is the FTUI i-CELL Building, which is a green building. The method used is a literature study and a questionnaire to find the potential for behavior change, savings, and challenges or obstacles from the perspective of users and managers. Based on the study’s results, the building users’ role can provide potential savings in the coverage of cooling, lighting, and electrical equipment that is greater than that of the manager. it was found that green behavior by users of the building could save 26.60%-36.55% of the energy consumption, whereas behavior by building managers only saved 8.73%-23.67%. Even so, both of them still have to work together to achieve savings in electricity consumption through green behavior. This is because the manager has an important role, such as equipment maintenance, which can affect electricity consumption. In addition, in achieving potential savings, both users and managers experience challenges or obstacles in terms of knowledge, norms, and perceptions of control that shape green behavior in electricity consumption. Suggestions for further development are adding simulation to determine the amount of savings and identify the correlation and significance of knowledge, norms, and perceptions of control that play a role in shaping green behavior.