POTENSI PENGEMBANGAN MINAMULYASARI SEBAGAI OBJEK WISATA (STUDI KASUS DI DESA BENDOSARI, BLITAR)

Abstract

The purpose of this research is to find 1) the strengths, weaknesses, opportunities and threats of Minamulyasari in the village of Bendosari as tourism object. 2) the obstacles in the development of tourism object, and 3) to formulate strategies for the development of Minamulyasari tourism object. It is expected that the formulated strategy can increase the income of member group of Minamulyasari. Minamulyasari is a group of ornamental and freshwater fish farmers in Bendosari village, Blitar district which cultivate fish for consumption and ornamental fish. The pool area is about 3 hectares. Initially they were farmers who planted rice crops, corn and beans but saw the potential of better fish farming then they changed their farmland into fish ponds.This research is intended to find the potential that exists within the business group that can be developed into a tourism object. To achieve these objectives, the research was conducted by using descriptive qualitative method. Data includes primary data and secondary data. The data will be analyzed using SWOT analysis. The research results will also be used as a reference for business development of the group. To make Minamulyasari a tourism object there must be additional infrastructures and human development training