Abstract
Purpose of this research is to identify the potencies and development of Butterfly Park in Sesandan Village, Tabanan Regency. Data of this research were collected through observation, in depth interview, and questionnaires. The findings showed that the butterfly park in Sesandan Village has 4 (four) tourism components namely attraction, accessibility, amenity, and ancillary (4 A). Those components should be developed so that the number of visitors to the village could increase. The development includes some strategies such as Strength-Opportunities Strategy which include development of small scale tourism, alternative tourism and sustainable tourism. Weakness-Opportunities Strategies which include the development of human resources in Sesandan Village on knowledge and skill in tourism. Strength-Threats Strategies, which include keeping and increasing the security of Sesandan Village and by doing benchmarking to the more-developed destination. Weakness Threats Strategies which is done by preserving the ecosystem of the butterfly to keep the balance of the nature and to enlarge the area of the conservation so that it becomes more attractive to be visited.
Highlights
Tourism has been one of the major economic and social phenomena of the twentieth century
This research is located in the butterfly park in Sesandan Village, Tabanan Regency
Potency of the Butterfly Park Based on the observation done by the researcher in the butterfly park, it was found that the butterfly park in Sesandan Village, Tabanan Regency has potentials to be developed as ecotourism because it has fulfilled four important components of the destination
Summary
Tourism has been one of the major economic and social phenomena of the twentieth century. As a result of the rapid expansion of tourism sector, traditional and emerging tourism destinations are facing increasing pressure on their natural, cultural and socio-economic environments. Some development trends in tourism include: increased market segmentation; development of new forms of tourism, especially those related to nature, wildlife, rural areas and culture; and introduction of new programs in traditional package tours. Tabanan regency is one of the regencies in Bali Province that is famous for its beautiful nature such as beaches, mountains, lakes and rice fields. Apart of this regency is rice field so it is called as the centre of rice in Bali. In size this regency is the second largest in Bali Province (Monograph of Sesandan Village)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
