Abstract
The aim of the study was to examine the positions of various social groups, reflecting the controversial and contradictory aspects of the process of identity construction in post-Soviet Russia and the factor of memory politics. The article reveals the characteristics of the post-Soviet identity-building process and the related politics of memory under the century-end systemic transformation that has launched a new existential project in Russia. Collective identity is formed in a new social space: the global dichotomy of globalization and localization. Methodologically, it is a documentary research close to the analysis of discourse. The process of transition from the Soviet Union to post-Soviet space and the construction of the new state on the ruins of the socialist empire will keep the problems of a new identity and the politics of memory relevant soon. It is concluded that thirty years after the liquidation of the socialist project, the crisis of collective identity in Russia and the "battle for history" and a new Russian national unity are not over. However, persistent social atomization and conflict-triggering narratives of various socio-cultural communities and ideological groups persist.
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