Post-pandemic Change in Women’s Online Buying Preferences

Abstract

Many people’s lifestyles and goals have altered as a result of the pandemic, and their buying habits have shifted as well. The goal of this study is to determine the post-pandemic change in women’s online buying preferences. The study influenced the influence of the pandemic on e-commerce across industries to discover online women consumers’ priorities in online buying preferences. Shopping got more comfortable for consumers as a result of the availability of more digital touch points and an increase in the available time. Still, it also became more challenging for marketers to keep track of everything. Customers are continually exposed to the option to make purchases, whether on social media, reading their email, or watching YouTube videos. Because of this, marketers must create an Omni channel presence to be at the front of consumers’ minds wherever they are. Spearman correlation, ANOVA, and percentage analysis have been used for the statistical analysis. The study found that people anticipate a wide variety of alternative payment choices from online shopping as they do more and more of their shopping online. Buy Now Pay Later (BNPL) industry is growing alongside general e-commerce as a whole. Nowadays, consumers expect everything to be delivered to their doorsteps. Millennials and Gen Z consumers continue to rely on influencers for product discovery and deciding which brands to believe in. Specifically, consumers now often look for recommendations from social media influencers who could only have a limited, niche audience. As consumers increasingly opt for digital channels for browsing and buying, brands need to make sure that their digital experience is on par with what someone would get in the store.