Postmodern Enslavement and Identityanomie: Analogue Modes of Escape from Freedom

Abstract

The paper puts special emphasis on issue resonances identity shaft, which in postmodern orbit is not conceptual "favorite" for inaugurisanost perception of reality and value structure. Notated perception of the postmodern era, its conceptual articulation seeks to review the traditional structure, the postulates of postmodernism, not more "staff" refers to the evolution of the product technological sphere. Recline on the philosophical background of Jean Baudrillard, the authors discuss the indicative field simulacrum who have no ontological potential and whose affirmative purpose of bringing man to the stage gnoseological passivity. Communication "binder " postmodernity, represents deprivation their own (human) authority as a subjective conviction and questioning the identity of belonging. Therefore, the sense of identity of the modern era is reflected in the fragmentation and fluidity of existence , and it is right to say that a man living in the modern era of floating universe, without a certain criteria. Continuous changes that accompany burdened life courses of individuals and apparently are presented as a privilege and needs actually are hidden mechanisms by which individuals are listed and seduced by easy consumption, obviate indirectly authenticity and originality of its own spirit. It's value skeleton is ideologically determined consumer orientation. DOI: 10.5901/jesr.2014.v4n4p408