Abstract
This study aims to explore how online users post articles for occupational stress reduction in social networking sites. Drawing on social cognitive theory, this study examined the effects of subjective norms, personal outcome expectations, and self-efficacy on posting behavior, which in turn reduces occupational stress. A structural equation modelling was used and 262 savvy Facebook users were investigated. The results revealed that subjective norms, personal outcome expectations, and computer self-efficacy are positively associated with posting behavior, and posting behavior is positively associated with occupational stress reduction. Moreover, the relationship between personal outcome expectations and posting behavior is significant for men, not for women. In contrast, the relationship between subjective norms and posting behavior is significant for women, not for men.
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