POST-FOLKLORE AS A SOCIO-CULTURAL PHENOMENON OF THE NETWORK SOCIETY

Abstract

The article characterizes post-folklore as a cultural phenomenon of the network society and defines various aspects of its functioning − sociocommunicative, cultural and psychological. The research methodology consisted of a set of basic approaches, principles and methods of scientific research. To achieve the goal, a set of general scientific and special methods was used, including the methods of logical analysis, problemchronological, generalization, synthesis, induction, and analogy.Research results. It has been proven that post-folkloric creativity is important for the development of social communications, as it promotes the exchange of information between users of social networks, conveys people’s knowledge, moods, feelings, and emotions. In the cultural aspect, the works of post-folklore appear as cultural heritage of modern urbanized society and are represented by various types and genres. From the point of view of psychology, post-folklore has an impact on individual and social consciousness, on the development of cognitive processes, etc. The emergence of post-folklore in the field of education is separately mentioned, which indicates its important importance for the formation of the worldview of school youth.Conclusions. Today post-folklore is the subject of scientific research as a phenomenon of mass culture and network society, as a means of social communication, as a phenomenon that has an impact on public and individual consciousness and is gradually being established in the field of education. In the era of accelerated development of information and communication technologies, everyone has the opportunity to become a collector or author of post-folkloric creativity. Further research is planned to be carried out in the direction of studying the prospects for the development of post-folklore in Ukrainian and foreign cultures.